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5 Ways Financial Advisors Can Improve Marketing

Marketing is essential for financial advisors to win more clients and ensure they are getting high-quality clients. In today’s digital age, marketing can be a powerful tool to help financial advisors reach their goals. By understanding the importance of marketing and creating a strategy that works for them, financial advisors can attract new customers and build relationships with existing ones.

Here are five ways financial advisors can improve marketing efforts to get better results.

1. Utilize Social Media Platforms

Social media marketing is a powerful tool for financial advisors. By leveraging platforms such as Facebook, Twitter, Instagram, and LinkedIn, they can connect with potential clients and create relationships while building trust and confidence. Financial advisors should also use social media analytics to track marketing results and refine their strategies over time.

Phone with social media buttons for Twitter, LinkedIn, Instagram, Facebook, and TikTok for financial advisors to get started marketing.
Source: Unsplash

2. Develop Engaging Content

Creating content that is engaging and informative helps financial advisors build relationships with potential clients and create trust. Financial advisors should create content that is tailored to their target audience and speaks to their needs. This could include blog posts, videos, infographics, podcasts, and webinars, each of which provides potential customers.

Financial advisor typing on computer to create engaging blog content to improve marketing.
Source: Unsplash

3. Offer Top-Notch Technology

Financial advisors need to use technology to create a positive client experience. Technology can help financial advisors streamline processes and make it easier for clients to access the information they need. By providing a user-friendly platform that is secure, reliable, and easy to navigate, financial advisors can ensure their clients have an enjoyable experience while also protecting their data.

AltExchange's AdvisorVue client dashboard showing alternative investment performance details.
AltExchange’s AdvisorVue client dashboard.

AltExchange platforms allow advisors to aggregate, report, and manage their clients’ alternative investments, such as private equity, real estate, collectibles, and more. For advisors who are incorporating their clients’ alts into their financial plans, most are still managing via manual spreadsheets with limited visibility. By utilizing technology platforms, you can set yourself apart from other advisors who may not be taking advantage of technology that helps them provide better client experiences.

4. Take Advantage of Referrals

Word-of-mouth marketing is one of the most powerful marketing tools for financial advisors, as it spreads quickly and increases credibility with potential customers. Financial advisors should leverage existing relationships and ask their current clients for referrals whenever possible. They can also provide incentives to encourage those referrals, such as discounts or free consultations.

Two happy advisors scaling their business with technology, outsourcing alternative investments.
Source: Unsplash

5. Improve SEO

One way financial advisors can improve marketing is by leveraging digital marketing strategies. Through the use of search engine marketing and display advertising, financial advisors can target potential clients with highly-relevant content and ads. With this approach, financial advisors can use data to customize marketing messages for their target audience. Additionally, they can track the results of these campaigns.

Financial advisor analyzing SEO metrics to better improve their marketing strategy.
Source: Unsplash

Overall, marketing is an essential tool for financial advisors to win more clients and ensure they are getting high-quality ones. By utilizing the right marketing strategies such as social media marketing, developing engaging content, offering top-notch technology platforms, taking advantage of referrals and improving SEO, financial advisors can increase their visibility online and position themselves as a trusted source in the industry. With these tools at their disposal, financial advisors can build relationships with potential customers while also driving sales growth.

If you’re an advisor looking to better market yourself through better managing, reporting, and aggregation of alternative investments, please get in touch.

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